Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize the content to convert visitors to customers For this post I am sharing a term coined by Justin…
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Quadruple Your Sales Department Output
Would your organization benefit from a four-fold increase in sales? It is entirely possible and many are taking the actions required to achieve this seemingly lofty goal. Recently, on the recommendation of a colleague, I picked up a new copy of The Machine – A Radical Approach to the Design of the Sales Function by…
Reinventing Sales with Outsourced Content Marketing
When you think about what sales people do that is great, there is no question about the value they bring to any organization. Creating relationship, understanding their buyers and deftly answering concerns so that people can make an informed choice are talents that businesses need. Purchases are generally made after trust is established. Your website and…