Business Success Stories

Hiring a Certified Marketing Consutlant will Accelerate your Time To Success and Minimize Costly Misteps

Good Greens Bars (small food company)

Good Greens Bars is a fruit and nutrition bar made outside of Cleveland with ingredients like dark chocolate, wheat-grass juice, green tea extract, Acai berry that taste kind of like mini berry brownies.

They developed relationships with local bloggers to increase the number of mentions, reviews, and search engine results pages for Good Greens.

They watched their sales average jump over 50% in 4 months. They now do consistently over $50,000 in sales per month.

  • 50% sales increase in 4 months
  • $50k in sales per month

DocuSign (tech)

White papers, webinars, events, case studies and videos aimed at specific personas, buyer concerns, industries and departments beckon online visitors to the website. Then, as buyers enter the database through a demo, free trial or gated content asset, 36 automated email nurturing programs deliver timely and relevant content based on buying stage and persona.

The results speak for themselves. DocuSign shortened their sales cycle, doubled their pipeline in 2012 and reached 127% of their goal in the first half of the year.

  • Shortened sales cycle
  • Doubled their pipeline in first year
  • 127% of revenue goals in the first 6 months

Fisher Tank (manufacturing)

Content marketing can even work for industries that might not appear to be all that sexy, as demonstrated by Fisher Tank, a company that makes giant, above-ground welded steel tanks. As you can imagine, Fisher Tanks products had traditionally relied on cold calling or referrals from existing clients. However, the company altered its approach to include a greater focus on its new website, blog articles, and downloadable content such as a free comparison guide. Just 12 weeks after launching the new site it achieved the following results. Not all of this growth can be directly attributed to content marketing necessarily.

  • Web Traffic 119% increase
  • Organic search traffic: 70% increase
  • Quote requests: 500% increase
  • Value of new qualified opportunities from content marketing: $3.4 million

Monetate (marketing technology)

Monetate is a young marketing technology company. They hired a 3-person content team but their content doesn't talk about Monetate. Rather, the content team mines information Monetate collects in order to create compelling content about trends in the industry, giving their "subscribers" - customers and prospects - news they can use. Visits to the website increased 255% and unique visits jumped 353%. Best of all, sales doubled in 6 months as a result of this effort.

  • Web traffic increase 255%
  • Unique visitors increased 353%
  • Sales doubled

Inbound Marketing Statistics

Read how Content Marketing is helping businesses thrive in today’s online marketplace.


Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)

Companies who are marketing automation high performers have a lead-to-sale rate 1.6x the rate of their competitors. They also have a 1.4x better customer acquisition cost. (PR20/20)

Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

50% of consumer time online is spent engaging with custom content. (HubSpot)

Nearly 70% of businesses are either using a marketing automation platform or implementing one. (Aberdeen Group)

67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (DemandGen)

75% of companies using marketing automation see ROI in just 12 months. (Focus Research)

Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users. (Aberdeen Group)

63% of companies growing faster than their competition use market automation. (The Lenskold Group)


66% of buyers agreed that the winning vendor provided higher-quality content and 63% said the winning vendor's content was more conducive to building a business case for the purchase. DemandGen)

The top 3 content formats that B2B buyers seek out to research a purchase decision include: Whitepapers (78%), Case Studies (73%), and Webinars (67%). (DemandGen)

80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)

Inbound marketing costs 62 percent less per lead than traditional outbound marketing. (Mashable)

Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)

61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council)


The top 3 content formats that B2B buyers seek out to research a purchase decision include: Whitepapers (78%), Case Studies (73%), and Webinars (67%). (HubSpot)

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer)

Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)

"Click Here" gets the highest % of clicks over "Go" and "Submit." (HubSpot)

Most email unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpot)

6:00am has the highest email CTR of any hour. (HubSpot)

Secrets" is the most clicked lead nurturing subject line word. (HubSpot)

81% of US digital shoppers surveyed said they were at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive)


Visitors spend only 10 seconds on your homepage before leaving if they don't immediately connect with your marketing messages. (HubSpot)

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (Microsoft Research)

93% of buying cycles start with a search online. If your company shows up high in the search results, or is active on a searcher's social networks, you'll get free brand awareness. (Marketo)

68% of all organic clicks go to the top three search results. (eConsultancy)

75% of search engine users never scroll past the first page of search results. (HubSpot)

87% of people today use a search engine and 78% use it to do searches for products and services. (HubSpot)

SEO leads have a 14.6% close rate whereas outbound leads have a 1.7% close rate. (HubSpot)

Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. (HubSpot)


In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (ExactTarget, 2014 Mobile Behavior Report)

27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget, 2014 Mobile Behavior Report)

37% of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 Mobile Behavior Report)

Mobile Googling alone will exceed over 27 billion search queries by 2016 globally. (Infographic Design Team)

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)


Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. (HubSpot)

B2B companies that blog only 1-2x/month generate 70% more leads than those who don't blog. (HubSpot)

Brands that create 15 blog posts per month average 1,200 new leads per month. (HubSpot)

Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot)

82% of marketers who blog daily acquire customers from their blog. (HubSpot)

95% of small businesses view blogging as an effective marketing technology tool second only to email marketing. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. (e-Strategy Trends)

Companies that blog generate 126% more leads than those that don't. (HubSpot)


Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. (HubSpot)

84% of B2B marketers use social media in some form. (Aberdeen)

82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

78% of small businesses attract new customers through social media. (Relevanza)

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. (Buffersocial)

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