A website is a critical component for any company wanting to stay in business in the competitive Sarasota market. An effective website will help your business to thrive and grow. The role of your website’s design is to build trust and guide your customers through your business information, educate them on your product or service, and get them to take a specific and desired action.

Does your local business have a website? If so, when did you last update it? Is it designed to maximize traffic and convert local residents into customers? If this doesn’t sound like what your website was built to do, it’s time for a professional website redesign.

A website is a critical component for any company wanting to stay in business in the current competitive markets. An effective website will help your business thrive and grow! The roll of your websites design is to build trust and guide your customers through your business information, educate them on your product or service, and get them to take a specific desired action. When you want to create strong online presence, effective website design is everything. The truth is, too many businesses get it wrong-- very wrong. From confusing navigation to lack of mobile-friendly design, graphics that are all over the place, missing the mark with design can make your business a dud. 

First impressions count. Eight out of ten potential customers will check out your website before making a purchase or decision. If your website is too sparse or too cluttered, difficult to navigate, or has poorly written content, people will bounce in and bounce right back out. Then, they'll head-on over to your competitors website. 

If you’re not ranking at the top of the Google search for your service, your business is losing customers to your competition every day. It’s time to take full advantage of search engine optimization for your market and growing your Sarasota Business.

How do consumers in Sarasota find what they’re seeking? Through search engines like Google and Bing. No matter what it is, it’s only a click away. They can find information, make a call, place an order, submit a claim, or write a review all from their laptop or handheld device.

How do the search engines filter out all of the business listings in the Sarasota area, so some are at the top while others drop to near oblivion somewhere down the line in pages and pages of results? Through algorithms, they set up to find the information people are seeking. While it might sound like an impossibility to get your business ranked at the top of the pile, it’s not, and we can help. That’s where Search Engine Optimization or SEO enters the picture.

We offer a thoroughly experienced team of certified marketing consultants, skilled in every aspect of Content Marketing. You can be sure you are outsourcing to the best talent available. Invite us in to speak and we will create the kind of energy needed to accelerate your marketing!

We don’t just jump in and start throwing around marketing jargon. At SRQ Marketing Team, we begin by creating a strategy. We’ll work with you to learn about your company, branding, products, and services. We want to get a feel for your processes, how you work with customers, what your challenges are. We’ll take a close look at what you’ve done in the past, what’s working, and what’s not.

Once we understand the big picture, we can start drilling down on your specific needs. We won’t tell you what to do, but we will make recommendations on the programs, tools, and services we offer that we feel will best fit your needs. Then, we build from there.

We use analytics in every aspect of our content marketing effort. We want to know when your website is visited, by who, at what time, for how long and on what pages.

We take baseline measurements of all social media channels so that we can report Likes, tweets, followers etc. We will craft a report that encompasses all you want to know about your program. Any great marketer is in love with stats. We are no different. We know that we must show R.O.I. for every marketing dollar spent. This helps you, the marketing director, to get buy-in on all your great ideas and it helps Dott Digital stay on a path of continuous improvement.

Services Include

Paid lead generation is not new, but we know how to use it to its fullest potential. From Google to Facebook, we can get the biggest bang for your marketing buck with the right content and the right ad placement to boost your lead generation through the roof. We can build it and implement it, and you can take advantage of the results.

Paid lead generation is paid advertising to attract your target audience. It helps you capture buyers’ attention and helps you stand out in the clutter that is the internet. Google and Facebook ads are the go-to for our clients.

Once you have a clear understanding of who it is you’re looking for and what you want them to do, it’s time to develop your paid generation marketing campaign. The first and most critical step is to create your content. 

For best results, your content must be consistent across platforms and channels. Don’t suddenly change your strategy for paid lead generation. If you diverge from your branding and your message, you’ll lose out on valuable brand recognition. After creating your content, it’s time to run your campaign—a process that can vary based on your platform.

Now, more than ever, we pretty much know where your customers are. They are working and playing in the digital universe. The statistics are staggering and plentiful. The point is, if you want to get a message to your potential customers, you must be where they are. Dott Digital will help you select the outlets matched to your customer's habits. We will then provide content that educates, engages and draws them to your website. From there, interest is nurtured, questions are answered and visitors are converted to leads, ready to act.

Are you too busy for Social Media, don't have the staff, don't know where to begin? Outsourcing your social media marketing to Dott Digital is the perfect way to start. You will learn while attracting customers. You will get buy-in from your company as the results pour in. Dott Digital does not do social media content as a stand alone product. To be effective, social media marketing must be part of an overall inbound strategy.

Social Media channels offer advertisers the opportunity to reach customers as they are engaging online.Social media is about sharing value from human to human. They key word here is value. Whether creating brand awareness, advertising for leads, even announcing an event, if it does not add value it will not be shared. Sharing takes your advertising dollar and exponentially spreads it at no additional cost.

At Dott Digital, we will craft a strategy that delivers value while producing the desired result based on the goals of the strategy.

Our agency uses the latest advertising technology to implement strategies. Channel ad development tools are used to target highly specific audiences that generate extremely low cost acquisitions, clicks and conversions.

Services Include

Dott Digital does not accept rebates from ad channels. All perks and rebates are used only for the benefit of our clients'. always.

Today, email marketing is done with an invitation to the party! Search and email are the TOP TWO internet activities. Email is the preferred source of communication for 72% of consumers. (Marketing Sherpa 2016)

Dott Digital uses the very latest tools to create, send, monitor and report on email activity. We target your email marketing to your specific buyer personas and work hard to ensure that your subscriber's valuable time is not wasted. We will show you proven list building strategies and how to automate the process to be in sync with your customer's buying journey. We will use email as one of the many tools in our digital arsenal to nurture prospects through the Marketing HourglassTM.

Content marketing has been around forever, in some form or another. In its most basic definition, it’s the creation and sharing of information. Online content marketing is what we do today to promote businesses and drive profits. It’s a way to spark interest in a brand or company and its products and services by publishing compelling, engaging, valuable information in easy to digest, simple to process formats. These can include social media posts, website content, blogs, videos, e-books, how-to guides, podcasts, online courses, and more.

This type of content is how you connect what you have to offer with the people you want making a purchase. But there’s more to it than just posting some information online and hoping for the best. Content marketing is an art. But done right, it can reap these benefits:

Dott Digital does not accept rebates from ad channels. All perks and rebates are used only for the benefit of our clients'. always.